Small businesses face unique challenges and opportunities with digital marketing. You may struggle with low demand, name-brand competitors, or heavy seasonality. However, there are many local SEO techniques that can solve all of these issues and put you on the map.
WebTek itself is a local company. We offer SEO services in Salt Lake City, Utah and Austin, Texas. We can help you succeed in your local community just like we have in ours!
Local digital marketing is fundamentally the same as any other type of digital marketing, the goal is to grow brand visibility and sales. However, there are many important nuances between local and Enterprise-level SEO. If the details below get too technical, don’t worry! We’re experts at this stuff so you don’t have to be. Our first priority is giving you a great ROI and growing your local business.
We will undertake local link building campaigns–focusing on acquiring links from geo-targeted pages, local citations, and local city directories. This also includes creating geo-targeted content for hosted marketing content and article marketing purposes.
Local Citation & Business Listings
Local business listings are important for referring potential customers and proving your website’s credibility to search engines. Some specific tactics we use for growing local rankings and backlinks include:
Google My Business Optimization
Google Maps is everywhere – desktops, laptops, tablets, and phones; we build a strong tie between your website and your Maps profile to make sure your business presence is just as mobile as your customers.
One of our primary goals for local SEO is to make sure customers in the local community find your site when they are looking for the services or products you provide.
Our 90% client retention rate speaks for itself, but don’t just take our word for it. Here are some of our favorite local digital marketing projects.
There are other practices we can implement to improve local search results. Here are just a few of the on-page things we address:
Title tags do for search engines what the title of a blog post does for readers. They tell algorithms what a piece of content is about. We strive to create captivating titles with tags that include the content’s primary keyword.
Heading tags like H1 and H2 demonstrate to search engine algorithms how text is formatted. By including locally relevant keywords in those tags, we can improve local search results.
URLs that are short and sweet tend to perform better in local searches. Why? Because they are easier to recognize and analyze. Thus, we can help clients get a handle on runaway URLs that do not help improve SEO.
Another way we can utilize URLs is to include local terms. For example, a company that does business in a large metropolitan area can include specific URLs for surrounding towns, using the town names themselves. This does wonders for local search.
Meta-descriptions give search engines more relevant information. They appear in SERPs as blocks of text underneath each of the main links returned for a given search. We can insert local information that improves SEO performance and gives more information to the viewer at a glance.
Content development is an integral part of on-page SEO. The content on your site gives search engines a reason to rank it. Content gives web users a reason to visit your site. For that reason, we put a lot of effort into developing locally relevant content that keeps your visitors informed and the search engines coming back for more.
Link building is a time-tested principle that web developers have been using for a long time. In the local arena, links are especially important because they connect one local business to another. We put effort into link building via internal links, outbound links, and backlinks.
Internal links are those links on your site that point to other pages on your site. They are powerful tools for local search because they tie content together in a way that helps search algorithms make more sense of website data.
Outbound links are links that point users from your site to another site. The strength of outbound links is relevance. By linking to other sites that are in some way related to yours, you create relevance. That relevance increases page ranking by letting search engines know that you are not afraid to links to other sites.
Most important of the three are backlinks. What are backlinks? They are links on other sites that point back to yours. These are extremely helpful in establishing authority because they tell search engines that your site has a strong enough reputation to attract links from other sites.
Two of the best ways to utilize local backlinks are local business directories and ‘best of’ sites. If a TV or news outlet in your area publishes an annual best-of list, getting your company’s name on that list creates a powerful backlink that can boost your site significantly. You get similar results from listing your site on local directories.
Your business has to do well locally before you can think about expanding regionally, nationally, and globally. We know from experience. WebTek started as a local SEO firm serving mainly clients in Salt Lake City. Years after the fact, we now have clients from coast to coast. We started locally and built from there.
If your company is not competing in local search, it is time to change things. It is time to put more effort into local search in order to gain the kind of exposure that will eventually allow your company to expand. WebTek is here to help.
Our team has decades of combined experience in all things SEO. We integrate that experience with cutting-edge knowledge and skill to increase every client’s local exposure. If you are ready to go local, let us talk.
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